Case Study: Aeropostale
Aeropostale partnered with Brightridge Creative to craft a dynamic and engaging campaign that brought their summer product launch to life. Designed to showcase exclusive artwork in a fun and interactive way, the campaign aimed to captivate and energize their 9 million Facebook fans, driving awareness, engagement, and brand affinity.
Brightridge Creative is truly a partner in every sense of the word
The support they have given our organization is second to none and they have been thorough professionals in all things design and technology. -Camilo M, Senior Art DIrectorOur Approach
To engage fans and amplify brand reach, we developed a set of downloadable wallpaper designs, showcased on a dedicated virtual wall within the brand’s Facebook fan page. The campaign was promoted through organic social media posts, encouraging fan interaction and engagement.
Shaun Mackey led the development of a custom web application, designed an intuitive user interface and integrated analytics tracking to measure performance. We also managed the setup and seamless installation on the brand’s Facebook page, ensuring a smooth user experience.
The Results
The campaign generated exceptional engagement, with 4,750 fans actively liking and sharing the content. The initial post introducing the campaign received over 4,207 likes and 543 shares, significantly expanding its reach. Given an estimated 150 friends per user, the post organically reached 81,450 people—without any paid advertising.
Beyond the numbers, the campaign strengthened brand perception and grew the fan base, proving the power of well-executed, native content. Its success led to additional seasonal updates, reinforcing the long-term value of this strategy.
This case study underscores the impact of organic social media marketing, demonstrating how compelling, shareable content can drive remarkable engagement and brand growth with minimal investment.
This thoughtful and well-executed but straight forward campaign yielded such a tremendous result for a relatively small marketing spend that we were hired to develop subsequent projects.
This case study illustrates a great example of how native content can have a huge impact on organic reach.
What’s Possible for Your Brand?
With the right strategy and execution, the answer is limitless. Let’s make it happen.