All Work
Full Rebrand Web Redesign 15-Month Partnership

Lewis Bake Shop

A century-old bakery brand. A dated digital presence. We lead the effort to reimagine the entire brand from the ground up, research, identity, voice, and a complete digital rebuild.

Lewis Bake Shop, Phase 3 Full Redesign
"The team has played an important role in setting a clear and purposeful direction for our digital refresh. Their approach balances practicality with creativity, ensuring our brand is evolving in step with user expectations and business needs."
Karsten Short
VP · Lewis Bake Shop
15
Month Partnership
3
Distinct Phases
100+
Years of Brand Heritage
2
Agency Collaboration
The Work

Research. Rebrand. Rebuild.

Lewis Bake Shop has a hundred+ years of heritage and a loyal following, but their digital presence hadn't kept up. We partnered with N + H Creative to run customer research, define a new brand voice, and reimagine a full visual identity system. Then we rebuilt the entire brand experience from the ground up.

The Journey

Three phases. One transformation.

Lewis Bake Shop original site
Phase 1 How We Found Them Functional, but visually disconnected from the brand.
Lewis Bake Shop Phase 2 Refresh
Phase 2 The Refresh Typography, layout, and brand alignment while deeper research ran in parallel.
Lewis Bake Shop Phase 3 Full Redesign
Phase 3 · Featured The Full Redesign New identity, new style guide, rebuilt architecture, and a brand voice built around real customers.

Joint engagement. Brightridge Creative led web strategy, development, and project management. N + H Creative led visual identity, copy and art direction. One team, start to finish.

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