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NuORDER Payments is a B2B wholesale payments product built from zero. The challenge wasn't just building it — it was convincing major brands like Hanes to switch payment providers mid-operation. Getting enterprises to move money differently requires a different level of trust. Lightspeed acquired NuORDER shortly after.
NuORDER Payments is a B2B wholesale payments layer built from scratch on top of NuORDER's existing wholesale platform. The product problem was tractable. The go-to-market problem was not.
Enterprises don't change payment providers lightly. Every finance team, every AP workflow, every reconciliation process is built around the incumbent. Convincing a brand like Hanes to move money through a new system mid-operation isn't a sales problem — it's a trust problem. The product had to be demonstrably better, and the rollout had to be designed so that switching felt lower risk than staying.
The ChallengeB2B wholesale payments carry different stakes than consumer payments. The transaction sizes are larger, the payment terms are complex (net-30, net-60, early pay discounts), and the consequences of a broken payment workflow cascade through an entire supply chain. Building the product correctly was the table stakes. The real work was designing an onboarding motion that gave enterprise finance teams enough confidence to flip the switch.
A full B2B payments layer built into the NuORDER platform — ACH, card, and net terms handled natively, not through a third-party bolt-on.
Net-30, net-60, and early pay discount workflows built to match how wholesale finance teams actually operate.
A phased rollout designed to minimize switching risk — parallel processing, reconciliation tooling, and dedicated support for the transition window.
Payments embedded directly into the NuORDER order flow — no context switching, no separate portal for finance teams to manage.
NuORDER was acquired by Lightspeed Commerce shortly after the payments product launched. The acquisition validated the thesis: a wholesale platform with native payments is a fundamentally more defensible business than one without. The payments layer wasn't an add-on. It was the reason the company became more valuable.
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